Forget opening a few hours earlier on Thanksgiving to get a leg up on competition, Walmart is taking it to a whole new level by matching competitors Black Friday prices a week early. Starting November 22nd, Walmart will match select Black Friday offers for toys and electronics from Toys R Us, Best Buy, and Target. Walmart execs are ready to battle this holiday shopping season:

“Black Friday is our Super Bowl and we plan to win,” said Duncan Mac Naughton, chief merchandising and marketing officer, Walmart U.S. “With six fewer days from Thanksgiving to Christmas, the retail environment is more competitive than ever…”

Also, the seperate Walmart Christmas Ad Match policy will be extended to online purchases beginning today but explicitly excludes Thanksgiving / Black Friday pricing.

Customers who purchase an item on, and find a lower price in a local brick and mortar competitor, can email and receive the difference on a gift card.

Be sure to follow 9to5Toys all weekend long as we will be covering the best price-matches to come out of Walmart’s new promotion. Check out our complete cover of Black Friday here.

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9 Responses to “Walmart changes the game, will match Black Friday prices from competitors a week before Thanksgiving”

  1. Ditto on the iPad Air with the $100 GC from Target. That would be awesome!!

  2. David Green says:

    Does the price matching work in Canada and the us

  3. I wonder if they match Target’s iPad + 100$ GC deal and the $150 3DS XL deal. If so I’m visiting a Walmart tonight.

  4. Will this include iphones or galaxies?

    • Dan DeSilva says:

      Not sure, the only definite deals they will be matching so far are:

      LeapPad 2 – WAS: $79, NEW PRICE: $39.99
      Little Tikes Cozy Coupe – WAS: $49.87, NEW PRICE: $34.99
      Nerf Rebelle Crossbow – WAS: $19.88, NEW PRICE: $11.99
      Monopoly Board Game – WAS: $7.77, NEW PRICE: $5
      Hot Wheels Single Car – WAS: .97 cents, NEW PRICE: .60 cents

      LG 50-inch HDTV – WAS: $598, NEW PRICE: $448
      Skylanders and Infinity Starter Packs – WAS: $74.96, NEW PRICE: $37
      Select PS4 and Xbox One Video Games such as Call of Duty: Ghosts, NBA 2K14 and Battlefield 4 – WAS: $59.96, NEW PRICE: $49