Sony Store again offers the factory-refurbished Sony BRAVIA 40″ 1080p Widescreen LCD HD Television, model no. KDL-40EX400, for $499.99. Add it to your cart and it falls to $399.99. With free shipping, that matches our July mention and it’s the lowest total price we’ve ever seen for a Sony 40″ 1080p HDTV. (It’s also a current price low for a new one by $118.) Sales tax is added where applicable. Sony’s BRAVIA EX-series HDTVs feature sensors which automatically adjust the picture color and brightness level based on your room’s lighting. Other features include a 1920×1080 (1080p) native resolution, 140,000:1 dynamic contrast ratio, four HDMI inputs, and VGA, component, and other video inputs. A 90-day Sony warranty applies.

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