Best Buy offers the 2nd generation Apple TV for $79.99 with free shipping. That’s the first time in years we’ve seen the 2nd Generation 720P Apple TV offered from a top tier retailer. The 2nd Generation Apple TV has become somewhat of a cult product because it can be hacked with Firecore and other utilities to vastly expand what the Apple TV can do.

For instance, used ones often fetch $150-$300 on Ebay and similar prices on Amazon.

Some Firecore features below.

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Go Beyond iTunes Empower your Apple TV to play popular media formats such as MKV, AVI, MP4, WMV & many others. Surf the Web Visit your favorite sites, stream HTML5 video, and update Twitter all on your TV. Your couch is your new workspace.
Access Media Anywhere Stream media stored a Mac, PC or NAS device directly to the Apple TV. Includes support for AFP, NFS and SMB. Discover New Music Find new artists you’ll love by accessing radio stations, artist bios and slideshows.
Get Organized Automatically download and display cover art and other metadata from TheMovieDB and TheTVDB. Sync Connect with to scrobble all plays back to your account, and get recommendations on other content.
Create Video Playlists Keep tabs on your newly accessible media with custom playlists. Know When to Stay In Quick access to weather forecasts lets you know if it’s a good night for a movie. Stay in the Know Keep track of all your favorite news and blog sites with simple access to RSS feeds.
Multi-Cultural Fully localized with support for multiple audio tracks and subtitles. Digital Signage Use the Apple TV as a low-cost advertising/display solution. Cloud Backups Keep all your settings and info safe with one-click backups, saved in the cloud.
Easy Slideshows Stream photos and create flexible slideshows right on the Apple TV. Network Boost Speed up network transfers with our integrated network speed tuning. Add Apps Install other 3rd party apps such as XBMC, Plex, Rowmote, AirControl, and more.
One-Click Subtitles Add subtitles in seconds with integrated downloads from Easy Updates Updates are easily installed with just a few clicks through the native Apple TV menus. Unchanged Original Features Why mess with what works? All normal Apple TV features will remain unchanged.

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