Less than 24 hours after Amazon divulged it would begin Black Friday countdown sales on November first, Walmart has announced that its holiday sales will also coincidentally start tomorrow. According to the press release, Walmart “will offer more than 20,000 Rollbacks on items including groceries and popular brands such as Disney “Frozen,” Teenage Mutant Ninja Turtles, Samsung, and Dell.”

The deals will ramp up on Monday, November 3rd with Nintendo 2Ds for $79 (Reg. $129), Sony 48-inch LED HDTV for $348 (Reg. $448), and much more.

Customers can opt for free in-store pickup on all items and free shipping on orders of $50 or more. If you don’t want to trek out to your local Walmart store then you’d be better off shopping at Target and taking advantage of its storewide free shipping offer.

Full press release follows:

BENTONVILLE, Ark. – Oct. 31, 2014 – Dear Santa’s elves, it’s time to start saving. Walmart is unwrapping its first round of 2014 holiday offerings, including the low prices it’s known for and its broadest assortment ever on the items customers need for gift-giving, decorating, family gatherings and every occasion in between.

On Nov. 1, the retailer will offer more than 20,000 Rollbacks on items including groceries and popular brands such as Disney “Frozen,” Teenage Mutant Ninja Turtles, Samsung, and Dell. Just two days later, Walmart is bringing back its popular 24-hour holiday cyber savings event. All season long, customers can take advantage of free shipping on millions of items* from Walmart.com.

“Helping families deliver an amazing Christmas doesn’t start on Black Friday, it starts now,” said Duncan Mac Naughton, chief merchandising officer, Walmart U.S. “As soon as they put away their Halloween costumes, our customers start prepping for Thanksgiving, buying Christmas trees and shopping for gifts. They want the best deals now and we’re here for them today, next week and throughout the season. Our strategy is simple: lead with low prices, offer the best brands, make shopping easier than ever and bring the holiday joy that only Walmart can deliver.”

Walmart has expanded its digital shelves to include 7 million items – one million more than last holiday season. Deals typically reserved for Black Friday and Cyber Monday start on Walmart.com shortly after midnight Pacific Time on Monday, Nov. 3. They include:

  • Sony 48” LED HDTV for $348, was $448
  • Nintendo 2DS Handheld Video Game System for $79, was $129
  • Barbie Dreamhouse for $120, was $148.82 and
  • Nextbook 7.85” tablet with 8GB memory for $49, was $99

The retailer will also offer hundreds of weekly online specials on electronics, apparel, home and toys. Same-day pickup in Walmart stores is available while supplies last at no additional charge. In addition, free shipping to customers’ homes is available for orders totaling $50 or more. Customers can also choose free shipping to Walmart’s more than 4,300 stores.*

“We are taking care of our customers today and all season long no matter how they shop – whether in our stores, online or on their mobile devices,” said Fernando Madeira, president and chief executive officer, Walmart.com U.S. “More than 65 percent of Walmart customers have smartphones and they look to us to provide a flexible shopping experience when, how and where they want.”

Saving Catcher Expansion and New Mobile Feature Timed for Thanksgiving meal planning, Walmart is expanding Savings Catcher to bring even more savings to the kitchen. Beginning Nov. 2, holiday turkey and ham will be eligible for Savings Catcher, giving families confidence that they’re getting a great price on these holiday meal essentials.**

In addition, Walmart has rolled out another new feature within its mobile app. With “Search My Store,” customers can search for nearly any item carried in a Walmart store and see the item’s availability at that store, its aisle location, ratings and reviews.

“Search My Store” is currently available on Android devices and expands to iPhones by mid-November.

Holiday Inspiration and Convenience Walmart is also offering new tools and resources to help customers shop the season, including:

  • Wish List: Starting Nov. 7, children and parents can build a Toy Wish List for Santa by adding their favorite toys directly from Walmart’s digital Toy Book. Wish lists can be shared on Facebook and in email with friends and family.
  • Holiday Hub: New this year, Walmart is sharing how-to videos, product demos, seasonal recipes and other tips across multiple platforms where customers seek holiday inspiration, including Pinterest, YouTube and Walmart.com.
  • Layaway: Customers taking advantage of Walmart’s holiday layaway with no opening fee can stretch dollars further by paying at their own pace through Dec. 15.
  • Ad Match: Walmart’s great prices are backed by its Ad Match Guarantee. Stores will match the price of any local competitor’s printed ad for an identical product.***

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