Amazon is offering $40 off Kindle products with the purchase of a 1-year, $99 Prime membership. Products eligible for the discount include various Kindle e-readers like the Fire tablets, as well as Fire TV.

After adding an eligible product to your cart, you can add-on the Prime promo deal once you get to the ‘configure your device’ screen (step #7). Otherwise, you’ll find the $40 off Prime option directly under the “Add to Cart” button on the listing pages.

For those interested in the promo that already have a Prime membership, it will still work if you send the one year as gift (even to yourself as a renewal).

Along with the benefits that come with Prime membership including free two-day shipping, unlimited movie and TV streaming, over a million songs and more, the $40 off promo yields some of the lowest prices we’ve seen on certain model Amazon devices:

Kindle 6-inch touchscreen e-reader-sale-02

Limited time: Save $40 when you add Prime to your order. FREE Two-Day Shipping on millions of items, plus exclusive digital benefits to enjoy on your Fire tablet – unlimited streaming of movies and TV shows, access to over a million songs, unlimited photo storage, and more.

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