Belkin is also getting in on the madness, hosting its own Black Friday in July event. The popular accessory maker is offering 30% off all orders of $50+ and free shipping when promo code JULY1515 is applied during checkout. This is one of the stronger discounts that we’ve seen from Belkin this year, generally the minimum order is significantly higher to net this kind of savings.

Our top pick from this promotion is the new line of WeMo + OSRAM LIGHTIFY products. These were released back in June, today’s Black Friday event brings the first discount that we’ve seen on these products. The WeMo + OSRAM LIGHTIFY White Tunable Start Set, which includes two LED light bulbs and a WeMo link can be had for $69.99 shipped (Reg. $100). Belkin’s Flex RGBW Starter Set drops to $83.99 shipped (Reg. $120) after the coupon code is applied. Both products are similar to Philips’ Hue lighting systems, with automated power and customizable settings controlled by iOS and Android apps.

If you’re looking for an outdoor option, be sure to look at the Gardenspot Mini RGB Starter Set for $90.99 shipped (Reg. $130). These lights are designed for your garden and can light up your landscaping in a variety of different colors.

Other deals include:

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