Olio first announced its new luxury timepieces for iOS and Android back in March, today they’ve returned with new models made from custom materials. Its latest watches are available in 24 karat gold or 18 karat rose gold. The company has paid extra attention to the details this time around, creating custom batches of the material for these limited edition devices.

The rose gold is particularly notable, when I spoke with founder Steve Jacobs last week it was easy to see the passion behind this medium:

“It’s not just a new color, we’ve developed a new alloy that was custom designed for us”, he said. “The rose gold is a little bit darker, more of a chocolate hue that really looks nice. We’re like a craft brewery or artisanal coffee shop in that we make small batches of high quality products.”

Olio quickly sold out of the first batch of its watches and isolio-watch-collection now ready to release a second run. This round will include 500 steel and black options, as well as 100 of each of the gold models. The new rose and yellow gold watches will retail for $1,195 with a leather band or $1,395 with a solid gold wrist-strap. These prices are a fraction of the cost that Apple charges for the Apple Watch Edition, with similar band options.

9to5Toys will be giving away a Olio Black Watch, valued at $745 in the next couple of weeks. Stay tuned for additional details on how you could win one for yourself.

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