Philips is expanding its Hue family of connected lighting products with the new Lightstrip Plus. This two meter parade of LEDs can produce millions of colors, which is nothing new for Hue products, but it also glows in different shades of white light — a huge feature its predecessor lacked. Philips also made it possible for you to extend these lightstrips to a length of up to 10-meters. Continue on for more launch details and a promo video: Hue_Lightstrip_Plus_dinner_blue Not only can you connect the strips together to really light up a room, but you can also cut them so you can get a perfectly clean look. The flexible strip is meant to offer a straightforward install thanks to its adhesive backing.

…place along the bottom of a hallway choosing a beautiful shade of white light to create a sense of spaciousness; run along coving high up the walls of a room to wash the entire space with light instantly transforming its look and feel; or line along shelves and cabinets to add a stylish touch of ambience to match a mood or moment.

The addition of tunable white colors and their ability to be extended make the new Lightstrip Plus a stronger candidate to replace your old school lighting. These new lights are significantly more powerful than the previous generation, with 1600 lumen of power. But just like other Philips Hue products, these new strips aren’t going to come cheap. The two meter Lightstrip Plus with power adapter is $89.95, while the one meter extension strip checks in at $29.95. Both variants are slated to launch next month. Don’t forget you’ll need a Philips Hue bridge to run these new lights.

Philips has been busy upgrading its Hue lineup with new products including a HomeKit-comptaible dimming kit and the upcoming HomeKit bridge.

Amsterdam, The Netherlands – Royal Philips (NYSE: PHG, AEX: PHIA), the global leader in lighting, combines flexible design with cutting-edge connected lighting technology to deliver a whole new way of using light, Philips Hue Lightstrip Plus. A hidden source of light, Philips Hue Lightstrip Plus can be shaped, bent, cut and extended up to 10 meters to add atmosphere to any space in the home. With every shade of beautiful white light from cool blue white to warm yellow white as well as atmospheric colored light, Philips Hue Lightstrip Plus is a high quality, high output light that is bright enough to completely transform the character of a space. So whether it’s entertaining friends or cooking a meal for the family, Philips Hue Lightstrip Plus lets you ‘paint with light’ to create the perfect moment.

“With Philips Hue Lightstrip Plus we’re encouraging people to get creative with light and really interact with it,” explains Leonardo Avezzano, Product Marketing Director of Philips Hue. “Its extendable design along with its connectivity and high lumen output, means that it’s even easier for people to use light to create the experience they want across their home.”

As an indirect source of light, Philips Hue Lightstrip Plus can be placed anywhere in the home to complement and enrich existing Philips Hue lights, delivering a uniformed color. Self-adhesive and easy to install, place along the bottom of a hallway choosing a beautiful shade of white light to create a sense of spaciousness; run along coving high up the walls of a room to wash the entire space with light instantly transforming its look and feel; or line along shelves and cabinets to add a stylish touch of ambience to match a mood or moment.

Taking flexible connected lighting to a whole new level, Philips Hue Lightstrip Plus is a part of the Philips Hue ecosystem, so it benefits from all the unique features of Philips Hue including interaction with more than 300 third-party apps. Check out apps that sync Philips Hue Lightstrip Plus to the TV and enjoy a completely new viewing experience where the lights change the atmosphere to enhance what’s on screen. With Philips Hue Lightstrip Plus you can instantly change the ambience of any space in your home at the swipe of a finger, giving you unlimited flexibility and freedom to experience light as you want it.

Philips Hue Lightstrip Plus two meter strip including the power adaptor is €79.95/ $89.95; one meter extension strips are €24.95 / $29.95 each. Available in Europe and North America from October 2015.