Samsung is looking back in its eternal quest to find the next big thing. Its latest “innovation” takes a hard look at the television and how it has evolved over the last 60 years. Instead of slimming down or curving the display, Samsung’s latest release leans heavy on the days when televisions were a piece of furniture and didn’t hang on the wall.

The new Serif TV is inspired by font stylings and designs of days gone by. From the side, it’s best described as a television wrapped with a frame which looks like a capital I. Samsung partnered with French design firm Ronan & Erwan Bouroullec to re-imagine how HDTVs interact within the home. The frame isn’t the only piece of the puzzle that has changed, the back is covered in a woven fabric and a four legged attachment is included for a free-standing experience.


Don’t expect all this design to come cheap. Samsung is set to release the Serif TV in November, with European countries getting the initial wave of availability. It will initially be released in 24, 30 and 40-inch sizes with prices going up to $1,860.

Source: Samsung

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