Amazon has officially shifted into holiday mode. After recently sharing its Holiday Toy List, the online retail giant has opened the doors to its Black Friday Deals store and shared its Electronics Holiday Gift Guide.

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The Black Friday Deals store, which is currently headlined by the Gold Box Deals of the Day, puts all of Amazon’s best current deals in one central location. You can expect to see price drops across a range of product categories including electronics, toys, clothing, jewelry, and kitchen. Prime members (free trial) will have a 30-minute head-start on more than 30,000 Lightning deals right up until Christmas. Amazon Warehouse Deals on open-box and pre-owned items have also received the Black Friday treatment. In addition to a season-long focus on deals, Amazon will turn Black Friday and Cyber Monday into week-long events.

The Electronics Holiday Gift Guide offers a curated selection of the products that Amazon thinks will top most techies’ wish lists. You’ll also find new 3D product images, exclusive reviews and even unboxing videos. This is where you want to go if your stumped for gift ideas.

Head below for a look at some of the deals Amazon is planning to run this Black Friday season:

Black Friday Deals: The Black Friday Deals store is the leading deals destination for customers this holiday season with tens of thousands of deals on top items including electronics, toys, clothing, jewelry, kitchen, and more, now through December 22. Prime members will get the first crack at more than 30,000 deals through Prime Early Access and all customers can find great deals throughout the season at www.amazon.com/blackfriday, including:

  • 30% off Sony XBR55X900C 55-Inch 4K Ultra HD TV with a Blu-ray Player
  • $170 off the Sony Alpha a6000 Mirrorless Digital Camera with 16-50mm Power Zoom Lens
  • 47% off Jaybird X Sport Bluetooth Headphones
  • Optima HD37 Full 3D 1080p 2600 Lumens DLP Home Cinema Projector for less than $800
  • 40% off select Frye shoes, handbags, accessories and luggage/travel for men and women
  • 40% off select toys from top construction brands including K’NEX, Tegu, and Magformer
  • Up to 50% off select Home Automation products
  • 20% or more off select Wilton and Pyrex bakeware products
  • Deals from top Kitchen brands including Rubbermaid, KitchenAid, Paderno, and Instant Pot
  • $10 off select $50 Black & Decker product purchases
  • Up to 50% off hundreds of PetSafe items

Source: Amazon

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