We get it. Drink more water. Turns out, it’s still pretty hard to do. A new product from Mark One has its eyes set on increasing your daily water intake. The $99 Pryme Vessyl tracks your drinking habits and reminds you throughout the day to increase your intake until you’ve reached your designated goal for the day.

It’s not as simple as that, Mark One has developed a proprietary algorithm that figures out how much water is needed to help you perform at your peak. The Pryme Vessyl already has one believer: Apple. More details below.

At its simplest, Pryme Vessyl is an iPhone-connected cup. Mark One goes further to state that it is an “intelligent” hydration system that uses a complex system to figure the recommended amount of water needed to help users perform at their peak. It uses an algorithm that takes your height, weight, gender and other factors like sleep or exercise into account. Instead of sticking to the 8-cup per day rule, Mark One firmly believes that it has cracked the puzzle of proper hydration.

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That algorithm uses information from Apple’s Health app or your Jawbone UP to adjust your needed intake based on activity for the day. A blue line on the side of the cup illuminates as users drink more water, visually marking progress. Of course, there is an iPhone app that tracks all of this information and provides feedback.

“It’s clear that a marathon runner will have different hydration needs than a sedentary office worker, yet as a society we’re content with relying on the myth of eight glasses of water per day, regardless of lifestyle,” said Nic Barnes, Head of Brand for Mark One. “We developed Pryme to help you understand that it’s not about how much you need in a day, it’s about how much you need right now. At your Pryme, you are mentally sharp and physically strong. We want you to Pryme for your moments of greatness.”

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Pryme has quite the crew behind it: Hamid Mohammadinia worked on the early iPad and iPods, while Jason Mayden was once the Design Director at Nike for the Jordan Brand. The Vessyl has an attractive design that fits right into the Apple ecosystem of products. It uses inductive charging, which provides up to five days of use. Pryme can hold 16-ounces of water and it has a spill-free design that is made from “premium materials”. 

The new Pryme Vessyl is available today for $99 direct from the manufacturer and in select Apple Stores across the country.

Maybe you’re not ready for a smart-iPhone-connected-cup. I’m a big fan of these CamelBak Bottles, which seem to do the trick for this blogger.

More New Toys of the Day:

Apple and Nike Alums Behind Vessyl Launch a New Device That Unlocks the Truth About Your Personal Hydration Needs

Pryme Vessyl, now available in select Apple stores, automatically tracks your unique hydration needs and pairs with the Apple Health app and Jawbone UP so you can perform at your peak

SAN FRANCISCO, CA November 17, 2015 – Today, Mark One announces the launch of Pryme Vessyl, an intelligent cup that takes into account a variety of personal factors to determine each user’s hydration needs throughout the day. Pryme is available for purchase today for $99 in select Apple retail stores in the U.S. and Canada and online at www.Apple.com and www.prymevessyl.com.

Pryme’s development team boasts top experts in engineering, health and product manufacturing. Hamid Mohammadinia, head engineer on Pryme, led Design for Manufacturing at Apple for products such as the iPod and all three generations of the iPad. Jason Mayden, former Senior Global Design Director at Nike for Jordan Brand, was in charge of Pryme’s design. This pair teamed up with Dr. Hanson Lenyoun, formerly of Genentech who earned his MD at Columbia University, to develop a product aimed at debunking the myths around hydration, and helping consumers stay mentally sharp and physically strong.

Pryme automatically tracks your water consumption and incorporates this data into Mark One’s proprietary hydration algorithm to let you know your hydration needs at each point of your day. Many of us still follow the 8 cups per day, one-size-fits-all approach to water consumption, but everyone’s hydration needs are unique–fluctuating day-by-day, and even hour-by-hour. Pryme captures a variety of factors such as height, age, weight and sex, as well as changing variables like sleep and exercise, to help you understand your personal hydration needs. Compatible with the Apple Health App on iOS and Jawbone UP, users can easily and accurately track physical activity, and address their hydration needs with equal simplicity.

Setting up Pryme is simple–just download the Pryme app, and enter a few facts about yourself, such as your birth date and sleeping habits. From there, Pryme automatically tracks each sip and continuously helps you stay at your optimal hydration, or being at your ‘Pryme.’

Your Pryme level is represented by a dynamic line illuminated on the side of the cup that rises and falls based on how well you are meeting your needs. To activate the Pryme display, simply pick up and tilt the device. For even more detail, you can open the app and find insights on how to get to–and stay at–your ‘Pryme.’

“It’s clear that a marathon runner will have different hydration needs than a sedentary office worker, yet as a society we’re content with relying on the myth of eight glasses of water per day, regardless of lifestyle,” said Nic Barnes, Head of Brand for Mark One. “We developed Pryme to help you understand that it’s not about how much you need in a day, it’s about how much you need right now. At your Pryme, you are mentally sharp and physically strong. We want you to Pryme for your moments of greatness.”

Using wire-free charging, the 16 ounce Pryme lasts up to five days per charge, and is durable, spill-resistant and made from premium materials for worry-free use.

Mark One came onto the health technology scene last year generating mass excitement for its debut product, Vessyl. Vessyl is the first device that automatically senses any beverage that is poured into it and informs the user of its nutritional contents, then tracks and aggregates this information over time. As Vessyl is still in development, the company has decided to launch Pryme–inspired by one of the most popular and desired features of Vessyl, the Pryme hydration metric. Mark One is offering Pryme as a complimentary gift to all Vessyl pre-order customers and has begun shipping the first batch of these devices today. Pryme is available online and exclusively in select Apple retail locations today for $99.

To take control of your hydration and ‘Pryme’ for your moments of greatness, visit: www.Apple.com or www.PrymeVessyl.com

About Mark One

Mark One is a consumer brand that builds desirable products which engage, inform, and inspire you to make healthier choices. The creators of Vessyl, the world’s first automatic nutrient tracker, are addressing myths about hydration using Vessyl’s most popular feature: Pryme. Pryme is a personalized, dynamic estimate of your unique hydration needs. Taking into account your consumption, activity, personal metrics, and more, Pryme Vessyl automatically tracks your unique hydration needs to help you perform at your mental and physical peak. Mark One is based in San Francisco, CA.

For more information, visit www.PrymeVessyl.com

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