Dyson has made a business out of recreating popular home goods with an eye on greater efficiency and design. Aside from its line of vacuums, the brand has slowly grown in the fan and heater space as well. Today, Dyson turned its attention to the hair dryer. Actually, it did that four years ago. After an arduous process of product development the Supersonic Hair Dryer is ready to be revealed. In typical Dyson fashion, this release is so much more than your typical bathroom accessory…

After four years of tinkering and some 100 patents, Dyson is now showing off its latest creation. The Supersonic was developed with a focus on creating a safer and healthier experience for your hair. Dyson focused on two key areas with this product: temperature and noise. It doesn’t look much like your typical blowdryer. Instead it has a fanless design that is open in the middle. Supersonic uses Dyson’s Air Multiplier technology and latest V9 Digital Motor.

After testing over 1,100 miles of hair, the final product was approved and ready to be shown to the world. By minimizing the output temperature, Dyson claims that your hair will maintain its health and strength over a much longer period of time. It does so by using multiple sensors to check the temperature multiple times per second. If the system gets too hot, the built-in thermostat will automatically adjust.

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To no surprise, another key element is noise. Much like its fans, Supersonic uses air multiplier technology to increase output while minimizing sound pollution. Instead of having large waves on choppy air, it releases a “smooth sheet” that Dyson believes will encourage healthier hair. The open design allows for free movement through the middle of the product. It’s certainly a different look than we are used to seeing, but that is no surprise coming from Dyson.

According to Dyson, it has spent over $71 million dollars perfecting this new product. That expense is passed down to the consumer in the form of a $400 price tag at launch. It is slated to hit Sephora in the fall as a part of an exclusive agreement.

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Source: WIRED/Dyson

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