Amazon has dropped the price on its Fire TV Streaming Media Player down to $84.99 shipped. Also available at Staples. That’s good for 15% off the regular price and a match for the best discount that we’ve seen outside of a Black Friday promotion. The Fire TV gaming bundle with a controller, two games and a 32GB microSD card is also on sale for $124.99 shipped (Reg. $140). If you’re looking to cut the cord (not that hard!), the HD Antenna bundle has dropped to $94.99 (Reg. $110).

The Amazon Fire TV streaming media player offers support for 4K Ultra HD video thanks to a quad-core processor and 802.11ac Wi-Fi. It also has 8GB of internal storage that can be expanded to 128GB. Amazon also recently announced that Alexa-support would be coming to the media player as well. It has collected a 4.2/5 star rating from over 12,000 reviewers.

ICYMI: Amazon is also discounting many of its Fire tablets and the newest Tap Bluetooth speaker.

Amazon Fire TV now brings you 4K Ultra HD streaming capability, giving you a best-in-class television experience with true-to-life picture quality when used with compatible 4K Ultra HD TVs—something Apple TV and Chromecast don’t support. Your 4K TV must support minimum HDCP requirements for protected content playback. Amazon Fire TV is built to support High Efficiency Video Coding (HEVC) delivering more 1080p high-definition streams from Amazon Video than ever before—even if you don’t own a 4K TV. HEVC is approximately 2x more efficient at encoding video than the current industry standard, which means less bandwidth is needed to deliver high-quality video streams. As a result, the majority of Fire TV customers will now experience more high-quality, 1080p streams from Amazon Video.

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