Amazon rolls out impressive 1-day sale on dozens of best-selling men’s and women’s watches for Prime members only

Amazon’s parade of Prime Day Countdown Deals marches on with big time discounts on men’s and women’s watches from popular brands including Seiko, Tommy Hilfiger, Fossil, Invicta, Casio and several others. Today’s sale includes sporty, casual and dress styles at all-time low prices.

Pick up a new watch to complete your look for an upcoming picnic or wedding. Or if you’re living the boat life this summer, this Casio Solar-Powered Water Resistant (up to 100m) Triple-Sensor model at $90.99 shipped is more than $50 below its regular price. Other top picks for men include:

Remember, all deals are only available for Prime members. Sign up for a free trial now if you’re not yet enrolled. Also, get ready for next week’s main event by locking in extra savings.

With the launch of its first watch in November 1974, Casio entered the wristwatch market at a time when the watch industry had just discovered digital technology. As a company with cutting-edge electronic technology developed for pocket calculators, Casio entered this field confident that it could develop timepieces that would lead the market.

Today, Casio is focusing its efforts on solar-powered radio-controlled watches: the built-in solar battery eliminates the nuisance of replacing batteries, atomic timekeeping means the users never have to reset the time. Recently, Casio launched a series of Bluetooth watches that sync to the users cell phone to automatically update the time. Casio is always moving time forward.

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