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Skip the off-brand action cameras, Amazon will sell you a GoPro HERO for $90 shipped (Reg. $130) in today’s Gold Box

Reg. $130 $90

Today’s Black Friday Amazon Gold Box promotion delivers the base model GoPro HERO Action Camera for $89.99 shipped. This is an excellent buy for kids or someone looking to dabble in capturing footage on-the-go. Don’t fall for those off-brand models, you’re getting a genuine GoPro here with all the features including full 1080p HD, 5MP still images, waterproofing to 131-feet and more. Over 1,500 Amazon customers have left a 4.2/5 star rating.

Outfit your new GoPro with a few low-cost accessories for a complete setup. This top-rated $13 Prime shipped bundle has it all, including mounts, floaties and more.

Don’t forget, the smaller HERO Session is also currently on sale at Amazon as a part of a larger bundle for $180.

HERO makes it easy to capture and share your world. Featuring high-quality 1080p30 and 720p60 video, HERO captures the same immersive footage that’s made GoPro one of the best-selling cameras in the world. User-friendly modes include QuikCapture, which lets you power on the camera and start recording with the press of a single button, and Burst Photo, which captures fast-action sequences at up to 5 frames per second. Wearable, gear-mountable and integrated into a rugged housing that’s waterproof to 131 feet (40 meter), HERO helps you capture photos and videos that make you look like just that: a HERO.

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