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Today only as part of the Gold Box Deals of the Day, Amazon is offering up to 50% off Levi’s Jeans and more. You can shop bestsellers like the 501 original, 511 slim, and 711 skinny. Also, in today’s sale you can find sweaters and jackets at all time lows. They can make the perfect gift for any denim lover this season.

The Levi’s Men’s 541 Athletic Straight Fit Jeans are only $34.99 Prime shipped. That’s nearly $40 off the original price and the lowest we can find for them. Over 90 Amazon shoppers gave them a rating of 4.1/5 stars and they’re available in most U.S. sizes. 

Levi Strauss started the business at the 90 Sacramento Street address in San Francisco. He next moved the location to 62 Sacramento Street then 63 & 65 Sacramento Street. Jacob Davis, a Latvian Jewish immigrant, was a Reno, Nevada tailor who frequently purchased bolts of cloth made from denim from Levi Strauss & Co.’s wholesale house. After one of Davis’ customers kept purchasing cloth to reinforce torn pants, he had an idea to use copper rivets to reinforce the points of strain, such as on the pocket corners and at the base of the button fly. Davis did not have the required money to purchase a patent, so he wrote to Strauss suggesting that they go into business together. After Levi accepted Jacob’s offer, on May 20, 1873, the two men received U.S. Patent 139,121 from the United States Patent and Trademark Office. The patented rivet was later incorporated into the company’s jean design and advertisements. Contrary to an advertising campaign suggesting that Levi Strauss sold his first jeans to gold miners during the California Gold Rush (which peaked in 1849), the manufacturing of denim overalls only began in the 1870s. The company created their first pair of Levis 501 Jeans in the 1890s, a style that went on to become the world’s best-selling item of clothing

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