In an effort to boost subscriptions, The New York Times is offering an “All Access Subscription” that will give new subscribers Spotify Premium for Free when they sign-up For a One-Year All Access Subscription to The Times. That’s $5 a week for unlimited access to to NYTimes.com and its mobile apps plus the 30 million songs and the 2 billion playlists from Spotify. This introductory offer is only good for one year. After that time it will return to $6.25 a week.
With an annual retail value of $120, a Spotify Premium subscription offers instant, on-demand access at the highest audio quality all with zero ads. Spotify Premium subscribers can even download music to the app so it’s available to play even without an internet connection.
“At The Times we are not only dedicated to helping our readers understand the rapidly changing world around them, but also to helping them live better lives,” said Meredith Kopit Levien, executive vice president and chief revenue officer, The New York Times Company. “News and music have gone hand-in-hand since the early days of radio, and because personalization and curation are central to what both The Times and Spotify do so well, we created an experience for Times readers that gives them access to all the news and all the music that they want in one premier subscription.”