Smart watches and other fitness trackers continue to provide more high-end features that come either at the cost of price or battery life. Misfit, a longtime contender in the wearable game looks towards a more affordable alternative that sacrifices neither of the two. With the launch of the company’s Flare fitness tracker today, it aim to focus on a minimal design that offers a 40 day battery life, reprogrammable button and water resistance.

With a striking resemblance to the other fitness trackers in Misfit’s lineup, the Flare is wrapped in a familiar aluminum casing. Paired with a crystal face, the tracker sports a comfortable and stylish strap made from TPU, the same material found in bands from other wearable devices like the Apple Watch. A single white LED showcases activity progress, goal tracking and lap count when swimming.

Other companies are trying to cram as much functionality into their smartwatches and trackers as possible. Flare ditches features like fitness reminders, heart rate tracking and call/text notifications in order to provide a much more streamlined and energy efficient wearable which focuses on fitness.

Thanks to a 3-axis accelerometer and magnetometer, Flare automatically tracks the number of steps you take, distance traveled, calories burned and even the quality of your night’s sleep. It syncs wirelessly to its iOS and Android companion app over Bluetooth 4.1.

Aside from these basic fitness tracker features, Flare also sports a multi-function, reprogrammable button that can be mapped to a variety of tasks. These include playing music, remotely taking a photo, connecting to household smart devices and pinging your smartphone. It manages to accomplish all this functionality, while still maintaining a battery life of around four months. Flare is also water resistant up to 50 meters, which pairs well with the app’s swim tracking functionality. Flare is currently on sale now for $59.99 on Misfit’s website and should be shipping soon.

Push yourself to stay on top of your fitness and health goals with Misfit Flare, our sleekest and most effortless fitness + sleep tracker yet. Track light and restful sleep, steps taken, distance traveled, and calories burned, log activities like soccer, yoga, swimming, and more, and connect with friends via the Misfit App. Plus, utilize Flare’s smart button functionality to play music, take a selfie, connect to other household smart devices, and make your phone ring – all through the Link App. Designed with your everyday style in mind, Flare fits effortlessly into your life and makes it easier for you to put your best foot forward and stay one step ahead at all times. Featuring a fully mounted aluminum case with capacitive touch sensor and a single LED light beneath a crystal face, Flare never needs charging, has a battery life up to 4 months, and is waterproof up to 50 meters so you can track your every move, day and night. That means better data and better insight to keep you inspired and going strong.

Source: Misfit