As expected, Amazon’s Cyber Monday device sale has kicked off this morning with discounts on Kindle, Fire Tablet and more. Each of theses discounts are new Amazon all-time lows or matching our previous mention. Headlining is the Kindle E-reader in black or white for $49.99 shipped, which is a $30 savings off the regular price. Matched at Best Buy. Amazon’s entry-level Kindle device is an easy holiday purchase for the bookworm in your life with over 7,200 reviewers leaving a 3.9/5 star rating.

Other Kindle and Fire Tablet Cyber Monday deals:

Kindle Paperwhite offers Bookerly, an exclusive font crafted from the ground up for reading on digital screens. Warm and contemporary, Bookerly is inspired by the artistry of the best fonts in modern print books, but is hand-crafted for great readability at any font size. Slim, form-fitting covers designed by Amazon perfectly fit your Kindle and provide full front and back protection. The covers are easy to securely attach and remove, and fold back for easy one-handed reading. They automatically put your Kindle to sleep when it is closed and wake it upon opening, making it easy to jump back into your book.

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