Writing doesn’t come naturally to everyone. But with the right training, anyone can write copy that sells products and changes minds. Writing With Impact: Writing That Persuades is a video course that helps you do just that. Right now, it’s just $9.99 (Orig. $199.99) at 9to5Toys Specials.

Whether you’re an aspiring marketer or a budding politician, persuasive writing is a great skill set to master. This course shows you how to sell anything and convince your readers.

You learn from University of Cambridge tutor and top blogger, Dr. Clare Lynch. Through 4.5 hours of video instruction, she teaches you proven techniques used by world-class writers. The tutorials also help you to produce clear, concise prose and find your writing voice.

The techniques you learn can be applied to all walks of life — from cover letters to e-commerce listings. There are 60 video lessons in total, and you should come away with greater confidence in your abilities as a writer.

Order the Writing With Impact: Writing That Persuades now for $9.99 to save 95% on lifetime access to the training.