Digital camera darling Nikon is throwing its hat into a new product category this year. For the first time, Nikon will be manufacturing an action camera. Upon first glance, it’s obvious that this isn’t a typical GoPro competitor. The Keymission 360 Action Camera has two lenses and is capable of shooting 4K video. Nikon must feel that there is a market for not only action cameras, but one that can shoot 360-degrees of footage. So where does it fit in an already crowded product category filled with haves and have nots?
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There are a number of companies trying to give GoPro a run for its money in the action cam space, including Garmin and even Polaroid with its mini casual offering. With GoPro now offering cams that shoot 4K and even one in the sub $150 range, competitors are going to have to start getting more creative. Previously unveiled and now available for purchase, the new 360 degree Kodak action cam is looking to do just that…