TomTom used to have a handful of paid apps, each specific to a region. The app covering just the U.S., for example, was $45. But today it’s making its premium navigation services free for iPhone users everywhere for the first 50 miles or 75km of use. The new freemium model comes as the company consolidates its TomTom apps for each region under a new, redesigned app simply called TomTom Go Mobile.

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