(ULAK Apple Watch band)

Apple is smart. By pitching the Apple Watch as a fashion accessory as much as (or possibly more) than an extension of personal technology, the company has put itself in a position to market and sell various (overpriced) accessory/replacement bands.

Everyone was prepared for the Apple Watch Edition to be priced sky-high, but I think everyone had some level of sticker shock when it was revealed that bands would be going for upwards of $450. This pricing scheme has left the door wide-open for third party accessory makers to cash in on the Apple Watch… expand full story