It’s a crowded world for those in the wearable and fitness tracking industry. Now with Apple breathing down the neck of the competition, it is key for these companies to find a way to stand out. Up and comer Atlas is beginning to detail its new Wristband, which offers a number of interesting features. This uniquely designed fitness tracker┬áhas one standout feature, the ability to recognize and track different workout activities using a proprietary algorithm. Not just, swimming versus running, but butterfly versus backstroke. Or push-ups versus triangle push-ups.

The design is fairly unique too, think Pebble Watch meets Nike Fuelband.

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