If a luxury product isn’t already mainstream, the surest way to create national awareness is appearing in a Saturday Night Live skit — buckle your seatbelt before clicking if you haven’t seen this famously NSFW Moët & Chandon infomercial. Last year, SNL gave the 94-year-old deluxe blender company Vitamix its moment in the spotlight: an infomercial spoof where two friends discussed Vitamix-made smoothies, only to devolve into an argument over their comparative financial status and priorities.

The spoof was funny, but it also raised a serious question I’m tackling in this week’s Kitchen Tech: is a fancy countertop blender worth ten times as much as a basic model? Professional chefs have repeatedly told me “yes,” praising the power and long-term durability of Vitamix’s entry-level $350 blenders compared with essentially disposable consumer models: a Vitamix can chop pretty much anything to your preferred texture, notably producing silky-smooth soups and drinks, and operate continuously in commercial-grade settings without the need for repairs. I’ve used and loved a Vitamix for years, but there are also some inexpensive blenders that can produce impressive results using lesser-known magic tricks. Let’s dive right in…

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