expiredTCL’s 43″ Smart 4K UHDTV with Roku built-in drops to $255 shipped (Reg. $300)

Update 5/22: Today only, as part of its Deals of the Day, Best Buy offers the Insignia 43-inch 1080p HDTV for $189.99 shipped (Reg. $280). Rated 4.6/5 stars.

Electronics Express via Rakuten offers the TCL 43-inch Smart 4K UHDTV with built-in Roku for $254.99 shipped when you use code EE37 at checkout. Note: You must be logged into a free Rakuten account to use this code. Regularly around $300, this TV normally goes for around $280 at retailers like Amazon. This is a match for our last mention and the lowest we’ve tracked. Great for upgrading the living room or home theater. Rated 4.3/5 stars from over 2,500 at Amazon.