Amazon has officially shifted into holiday mode. After recently sharing its Holiday Toy List, the online retail giant has opened the doors to its Black Friday Deals store and shared its Electronics Holiday Gift Guide.

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The Black Friday Deals store, which is currently headlined by the Gold Box Deals of the Day, puts all of Amazon’s best current deals in one central location. You can expect to see price drops across a range of product categories including electronics, toys, clothing, jewelry, and kitchen. Prime members (free trial) will have a 30-minute head-start on more than 30,000 Lightning deals right up until Christmas. Amazon Warehouse Deals on open-box and pre-owned items have also received the Black Friday treatment. In addition to a season-long focus on deals, Amazon will turn Black Friday and Cyber Monday into week-long events.

The Electronics Holiday Gift Guide offers a curated selection of the products that Amazon thinks will top most techies’ wish lists. You’ll also find new 3D product images, exclusive reviews and even unboxing videos. This is where you want to go if your stumped for gift ideas.

Head below for a look at some of the deals Amazon is planning to run this Black Friday season: expand full story