Outside of adding more megapixels and upping resolution, it’s becoming increasingly difficult to improve on action cameras. GoPro has been out front of the pack for awhile with 4K video and ultra-compact options that fill the needs for most consumers. So when it comes to innovation, the best target for new entries into the marketplace is software. iOS connectivity is a must and most consumers just want to record their moments and have it instantly edited with automatic backup for later.

Enter Graava. Instead of leaning hard on technical specifications, it wants to simplify the video recording process down to the touch of a button. Its programers have modeled it after the human brain, focusing on sensory changes like sound or vision and even heart rate to capture the most important moments.  expand full story