Hasselblad cameras are beautiful. There’s no other camera a photographer could dream of having other than a Hasselblad, but they come at a cost. The high-end camera company’s cheapest camera is over $11,000. Because of this, Hasselblad cameras are reserved for the high-end only, but that doesn’t stop us from dreaming about the new releases this insane camera company comes up with.
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Headlined by Leica’s retro-styled cameras, Europe has been cranking out beautiful equipment over the last few years. The latest of which comes from Sweden’s own Hasselblad. Known for its high-end offerings, the newest creation out of Gothenburg has a sleek design alongside a gorgeous touchscreen display. The X1D is a medium format mirrorless camera that is made by hand with the promise of a “handling experience unlike any other”…and a $9,000 price tag.