The holiday shopping season is starting to heat up. Earlier this week we saw the first major Black Friday ad leak and now Best Buy has made a major announcement that could force the hands of other retailers.
Starting this Sunday and running through the new year, Best Buy will offer free standard shipping on all orders. There’s no order minimum, but all items must be sold by and shipped from Best Buy. The current order minimum for free shipping is $35. It’s worth noting that My Best Buy Elite members get free standard shipping year-round on all orders.
Other retailers including Amazon, Walmart and Target also offer free shipping without order minimums, but they require paid memberships or store-specific credit cards. Best Buy’s move will likely go a long way in helping them win over the rest of consumers who aren’t already in bed with another retailer. expand full story