In a world inundated with smartwatches, a new company called iBeat has stepped up to the plate. Instead of trying to compete on every level with showstoppers like Apple Watch or Samsung Gear, iBeat’s Heart Watch is marketed as a health device with a large focus on saving lives through continuous monitoring of heart rate and blood flow. In the event that Heart Watch detects what the iBeat’s algorithms consider to be unsafe, it will automatically notify you, selected emergency contacts, and the iBeat’s response team.

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