Lecia makes some of the most visually appealing products on the market today. From its military-inspired cameras to those ultra-sexy binoculars, you know each release is going to be a show-stopper. Today, Leica has released a new rugged and waterproof camera that still manages to look great. While it technically fits in the same category as GoPro, don’t expect similar styling…or price. The Leica X-U is a whole different animal that blends design and functionality into a unique package.

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