Leica has long been known as one of the premiere camera manufacturers in the world, delivering fine German craftsmanship to a wide range of products. While they have dabbled in other areas, the iconic brand is now shifting its focus to timepieces. For the first time, Leica is unveiling a pair of watches that lean on the familiar designs we’ve seen from its other offerings. More below.
Leica Stories June 21
Leica Stories February 14
Leica is well-known for making high-end cameras for photographers. With crazy good sensors, amazing color science, and flawless glass in its lenses, owning a Leica is much like owning a Lamborghini; expensive and prestigious.
The Leica Q is a well-known camera when it comes to high-end photography. With a 24.2MP full-frame sensor and a fixed 28mm f/1.7 lens, you’re going to be hard-pressed to take “bad” photos when using the Leica Q. But, the Q isn’t entirely new. What’s new is the limited “Snow Edition” for the PyeongChang 2018 Olympic Winter Games.
Leica Stories April 29, 2016
Leica is known for creating some of the most aesthetically beautiful cameras and accessories on the market. On the other hand, consumers are also familiar with the company for its higher-than-average pricing. Leica’s latest release isn’t going to help ease those preconceived notions.
The new M-D digital camera continues the gorgeous design that we’ve come to expect from the German optics company. But without a LCD display of any sorts, the $6,000 price tag is going to even harder to swallow than normal…
Leica Stories January 20, 2016
Lecia makes some of the most visually appealing products on the market today. From its military-inspired cameras to those ultra-sexy binoculars, you know each release is going to be a show-stopper. Today, Leica has released a new rugged and waterproof camera that still manages to look great. While it technically fits in the same category as GoPro, don’t expect similar styling…or price. The Leica X-U is a whole different animal that blends design and functionality into a unique package.
Leica Stories November 20, 2015
Leica is one of those iconic brands that serves as a symbol nearly as much as it executes its function. The German optics and camera manufacturer has been cranking out stunning designs for nearly 170 years. From a sexy set of binoculars to limited edition cameras, Leica continues to impress with old-school styling and top-of-the-line technology.
However, one wouldn’t call Leica an affordable brand by any stretch of the imagination. So when it announced its lowest-priced M Series camera, our ears perked up.
Leica Stories August 31, 2015
Binoculars have been around for centuries, playing a key role in military operations, astronomy and ornithology, with many other uses as well. The beauty of this technology lies in its commonality and use amongst professionals and hobbyists alike. A wide range of price points make it easy to find a pair that fits your needs.
However, visually it’s a product that could use a little boost. That’s where Leica comes in. For nearly 170 years, the camera and optics company has been cranking out beautifully designed products. A new collaboration with Italian carmaker Zagato has rendered a limited edition run of 1,000 of the most gorgeous binoculars we have ever seen. expand full story
Leica Stories February 24, 2015
High-end camera maker Leica has taken the cap off a new limited edition digital camera that has a striking design. With 1960’s military undertones, the M-P (Typ 240) “Safari edition” has luxury written all of over it. Not only do the colors stand out, the silver trim and full grain rawhide leather accents really pop creating a one-of-a-kind visual. It’s a unique blend of modern technology and mid-century design with a price tag to match. With only 1,500 being produced, these cameras will be a rare find.