As more and more cameras become connected, camera companies are starting to adapt. There is a culture around “smartphone photography” where you take and edit a photo on your phone before posting it online. I, for one, would much rather take an image with my camera and edit it on my computer before posting.
Connectivity is one area that needed to be overcome to combat smartphone photography, but editing also needed work too. That’s where lenses come in. Lensbaby’s Burnside 35 is a new lens that’s basically several different photo filters in one, no editing required.