The BLOCKS modular smartwatch hit Kickstarter today and in just a few short hours it has flown past its initial $250,000 goal. There was a lot of hype initially surrounding its launch, which has proven to be well deserved.

BLOCKS was first teased back at CES with a promise of hitting the crowdfunding circuit this summer. The build-your-own watch offers a unique alternative to Apple Watch and Android Wear examples that are largely limited in function by their software capabilities. Although it took a little more time than originally expected, today’s response has been through the roof. Head below for more details.

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