At this point, it seems fairly difficult to reinvent Bluetooth earbuds. We’ve seen memory foam inserts, truly wireless designs, low-cost alternatives and even made in America options. Simply put, it feels like we’ve reached peak earbud.

New Normal begs to differ. After developing an intriguing 3D printed earbud design process, Quirky alumnus and founder Nikki Kaufman has a new project up her sleeve. Or on her ears for that matter. The New Normal Bluetooth Headphones take that existing technology and wrap it in a new product best described as a Bang & Olufsen meets PowerBeats mash-up. There are two different models available that are designed for professionals and athletes. It’s hard to imagine a new set of buds we haven’t seen, but it looks like Kaufman is on to something…

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