Digital camera darling Nikon is throwing its hat into a new product category this year. For the first time, Nikon will be manufacturing an action camera. Upon first glance, it’s obvious that this isn’t a typical GoPro competitor. The Keymission 360 Action Camera has two lenses and is capable of shooting 4K video. Nikon must feel that there is a market for not only¬†action cameras, but one that can shoot 360-degrees of footage. So where does it fit in an already crowded product category filled with haves and have nots?

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