When you hear Pirelli, either you instantly know the company or you’ve never heard of them. I’ve always been a fan, but that’s because I’m big into muscle cars. Pirelli, for those who don’t know, is a tire manufacturer whose products are often used on high-end sports and race cars. When I think of Pirelli, I think of tires…not the company’s latest product.

Pirelli partnered with IXOOST to make a P ZERO Bluetooth speaker. Yes, a Bluetooth speaker from a tire company. The design is what you’d expect, one of Pirelli’s iconic racing wheels used by Formula 1 teams in wind tunnels for scale-sized testing. But a speaker from a tire company? This could become a new trend among companies, and I am totally OK with that.

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