Amazon is offering $40 off Kindle products with the purchase of a 1-year, $99 Prime membership. Products eligible for the discount include various Kindle e-readers like the Fire tablets, as well as Fire TV.

After adding an eligible product to your cart, you can add-on the Prime promo deal once you get to the ‘configure your device’ screen (step #7). Otherwise, you’ll find the $40 off Prime option directly under the “Add to Cart” button on the listing pages.

For those interested in the promo that already have a Prime membership, it will still work if you send the one year as gift (even to yourself as a renewal).

Along with the benefits that come with Prime membership including free two-day shipping, unlimited movie and TV streaming, over a million songs and more, the $40 off promo yields some of the lowest prices we’ve seen on certain model Amazon devices:

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