Roku’s newest entertainment device is a $50 HDMI streaming stick
that is scheduled to ship next month and seems to be a direct shot at Google’s Chromecast
Unlike its predecessor that only worked with Roku-ready TVs, the new streaming player is compatible with all HDMI-equipped HDTVs. It is about the size of a thumb drive and fits discreetly into an HDMI port, which creates a “streamlined look that’s ideal for wall-mounted TVs.”
Just like its bigger brothers, this diminutive gadget packs “more channels and genres than any other TV streaming device.”
Once plugged in, the Roku Streaming Stick lets consumers start streaming from more than 1,200 channels (more than 750 channels in Canada, the U.K. and the Republic of Ireland) of movies, TV episodes, music, news, sports, kids’ shows and free programming…
Users can navigate this seemingly endless sea of content with the included remote control or any iOS/Android mobile device equipped with the free Roku apps. These same apps can also cast locally stored music, movies, and other content from smart devices to the TV.
The new Roku streaming stick is available for preorder from Amazon, Roku and other authorized dealers.
Full press release follows:
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