It’s no secret that the sneaker industry has blown up over the last ten years. Estimates show that Michael Jordan’s brand brings in well over two billion dollars per year. LeBron James just inked a lifetime contract with Nike that “easily surpasses Kevin Durant’s 10-year 300 million dollar deal.” While shoes have continually evolved as Nike has rose to prominence over the last 30 years, we haven’t seen much in the way of smartphone connectivity. While we can easily track our running data with a simple app, technology integration hasn’t gone much further.

A very successful Indiegogo campaign is ready to change that. After raising over $750,000, ShiftWear is ready to hit the market with its “adaptable shoes” that have a built-in display controlled by your smartphone. You have to see it to fully understand the potential here.

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