This morning LG announced details on the sale of the “the world’s first OLED TV with 4K (3840 x 2160) resolution.” Initially coming in 65 and 77-inch variants, the curved displays will mark the first time Ultra HD OLED TVs will be regularly available at retail.

The new premium displays feature LG’s proprietary Four-Color Pixel WRGB technology, 33 million sub-pixels, and self-lighting pixels that “guarantee deeper blacks.” Both the 65EC9700 and 77EG9700 models can be wall mounted and feature a similar frame and stand aesthetic as LG’s already available 1080p curved OLED TV.

The built-in ULTRA SURROUND sound audio system was designed in conjunction with the knowledgeable folks at Harman Kardon to create a “rich, detailed environment that heightens the viewer’s sense of immersion.” At 3840 pixels wide, these displays are just shy of standard 4K resolution.

Head below for a quick look at the Ultra HD OLEDs as well as pricing and availability details:

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