Action cameras are amongst the hottest holiday gifts this year as GoPro prices have steadily fallen and the market has been flooded with competitors. It’s no surprise that a product category once dominated by one brand is seeing its prices get undercut every day as more third-party brands get involved. The popularity and rise of crowdfunding sites like Kickstarter are also playing a large role in this shift.
A new action camera has recently launched with an eye on finding a spot amongst a sea of competitors. The YoCam uses a compact design and a laundry list of features to standout amongst the crowd. Its campaign page proudly proclaims that this product integrates the “functions of GoPro, DropCam, Lifelogging Camera, Selfie Camera, Dash Cam and more.” That’s high praise for a product that just passed its initial funding goal.