Action cameras are amongst the hottest holiday gifts this year as GoPro prices have steadily fallen and the market has been flooded with competitors. It’s no surprise that a product category once dominated by one brand is seeing its prices get undercut every day as more third-party brands get involved. The popularity and rise of crowdfunding sites like Kickstarter are also playing a large role in this shift.

A new action camera has recently launched with an eye on finding a spot amongst a sea of competitors. The YoCam uses a compact design and a laundry list of features to standout amongst the crowd. Its campaign page proudly proclaims that this product¬†integrates the “functions of GoPro, DropCam, Lifelogging Camera, Selfie Camera, Dash Cam and more.” That’s high praise for a product that just passed its initial funding goal.

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