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Amazon offers up to 40% off Fisher-Price & Hot Wheels from $11: Imaginext Megazord $36, Ultra T-Rex $60, more

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Today only, as part of its Gold Box Deals of the Day, Amazon is offering up to 40% off toys and baby gear today. We are seeing a number of notable deals from Fisher-Price, Barbie, Hot Wheels, Mega Bloks and more. Everything in the sale ships free for Prime members or in orders over $49. All of our picks below are the current best price around and have a 4+ star rating, from thousands in some cases.

Here are our top picks:

More on the Fisher-Price Imaginext Ultra T-Rex:

Your little dino lover’s imagination gets a gigantic boost from the bony Imaginext Ultra T-Rex, with 3 Power Pads to bring him roaring to life. Turn the Power Pad behind his tail and he starts walking. A turn of the Power Pad above his left hip allows him to stand to his full height of 2 1/2 feet tall – and activates the LED lights in his spikes and his eyes. And when you turn the third Power Pad, his mouth opens and closes with awesome chomping sound effects – and even fires projectiles! If that isn’t enough to scare away enemies, he has two boulder launchers in his chest that can be fired at the push of a button – and a projectile claw! With realistic sound effects while he’s walking, standing and firing projectiles, this scary dino makes no bones about it. He’s ready to conquer prehistoric lands – and the imaginations of young adventurers everywhere! Imaginext. Turn on Adventure!

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Avatar for Justin Kahn Justin Kahn

Justin is a senior deal Jedi over at 9to5Toys where he heads up our game/app coverage and more. He also covers all things music for 9to5Mac, including the weekly Logic Pros series exploring music production on Mac and iOS devices