TCL’s 43″ Smart 4K UHDTV with Roku built-in drops to $255 shipped (Reg. $300)

Update 5/22: Today only, as part of its Deals of the Day, Best Buy offers the Insignia 43-inch 1080p HDTV for $189.99 shipped (Reg. $280). Rated 4.6/5 stars.

Electronics Express via Rakuten offers the TCL 43-inch Smart 4K UHDTV with built-in Roku for $254.99 shipped when you use code EE37 at checkout. Note: You must be logged into a free Rakuten account to use this code. Regularly around $300, this TV normally goes for around $280 at retailers like Amazon. This is a match for our last mention and the lowest we’ve tracked. Great for upgrading the living room or home theater. Rated 4.3/5 stars from over 2,500 at Amazon.

TCL 43-inch 4K Roku UHDTV features:

• Dimensions (W x H x D): TV without stand: 38.3″ x 22.2″ x2.9″, TV with stand: 38.3″ x 24.4″ x 7.5″
• Smart functionality offers access to over 4,000 streaming channels featuring more than 450,000 movies and TV episodes via Roku TV
• Pairs 4K Ultra HD picture clarity with the contrast, color, and detail of High Dynamic Range (HDR) for the most lifelike picture
• Direct-lit LED produces great picture quality
• 120Hz refresh rate allows fast-moving action scenes to be seen with virtually no motion blur
• Inputs: 3 HDMI 2.0 with HDCP 2.2 (one with HDMI ARC), 1 USB (media player), RF, Composite, Headphone Jack, Optical Audio Out, Ethernet

Subscribe to the 9to5Toys YouTube Channel for all of the latest videos, reviews, and more!