Amazon’s official 2024 Black Friday Week deals are now live!

This is it folks, the official 2024 Amazon Black Friday Week deals are going live today. This year Amazon has decided it is kicking things off well ahead of Thanksgiving Day and Black Friday proper to launch a massive selection of price drops starting today, just as we previously reported – all of the deals will be live at 12:01 a.m. PT/3:00 a.m. ET on November 21 (today). It looks like this year we will be working around the clock for over a full week to ensure the best deals are front and center for everyone leading up to what, at least used to be, the main event. 

Start your engines…Amazon Black Friday Week deals go live today

While in some ways it might seem like a false start of sorts, something Amazon is just doing in an attempt to get ahead of the pack when it comes to drawing in customers, and that very well be true, but only to some degree.

There will clearly be a massive collection of price drops going live early this morning on this page – “millions of deals across more than 35 categories,” according to Amazon, despite the fact that some brands and select gear will get held off until next week. 

But are these the actual Black Friday deals?

Many of the biggest smart home brands and tech companies are launching their official Black Friday sales today, alongside some of the major retailers that carry it all. So it’s clear that while there will be plenty more to come next week, not all of the deals landing today are just a teaser or some kind of ploy to get folks to jump in early before the real thing kicks off next week. 

The official Xbox deals are already live, Google has officially stated that all of its Black Friday deals are going live today, Microsoft offers are getting an early start today, OnePlus, Anker, and a whole lot more. Again, there will be plenty more in the days to come, but the early November 21, 2024 start date this year is not a drill folks. 

Amazon officially unveiled this year’s Black Friday Week sale back on November 13 saying everything will go live on November 21 and run right through until November 29 on Black Friday, before continuing on through the weekend and Cyber Monday on December 2.

Based on some confidential details we have received from brands outside of the Amazon camp, it seems clear that there will be select products that will get held back for Thanksgiving Day and even all the way until Black Friday on November 29, but, as we have detailed above, there is some prime time gear getting official price drops starting today. We haven’t really gotten much indication of specific new deals getting held off right through to December 2 on Cyber Monday, but rather that though those offers will go live early morning on November 30. 

Either way, we will leave you with the deals we know are going today according to Amazon and be sure to stay locked to 9to5Toys starting as early as 3 a.m. ET today for all of the most notable price drops as they go live an dos you don’t get burned paying for something that just looks like a deal:

Amazon Black Friday Tech deals

• Save up to 55% on select Amazon devices including Echo Pop, Echo Buds, Echo Dot (5th Gen), eero mesh wifi systems, Amazon Fire TV 50″ 4-Series, Amazon Fire TV 55″ Omni QLED Series, Ring Battery Doorbell, Ring Indoor Cam, Blink Video Doorbell + Mini Camera, Fire HD 8 tablet, the new Kindle and new Kindle Paperwhite
• Save up to 50% on select headphones and earbuds from Beats
• Save up to 45% on select laptops from HP, Lenovo, and ACER
• Save up to 40% on Samsung Galaxy Buds
• And even more…

Toys and entertainment deals

• Save up to 50% on select toys, apparel, and home from Disney, Marvel, and Star Wars
• Save up to 40% on select toys from Hot Wheels, Fisher-Price, American Girl, and Barbie
• Save 50% on Kindle books chosen by Mindy Kaling for Mindy’s Book Studio
• Podcast fans who haven’t tried Wondery+ can get 3 months free of exclusives, early access and ad-free listening to hundreds of shows.
• And even more…

Amazon Black Friday Home deals

• Save up to 50% on Christmas trees from National Tree Company and Puleo
• Save up to 50% on select vacuums from iRobot, roborock, and Shark
• Save up to 45% on select kitchen appliances from Cuisinart, Nutribullet, and KitchenAid
• Save up to 40% on holiday favorites from Hallmark, American Greetings, and Lenox
• Save up to 40% on vacuums and air purifiers from Dyson and up to 20% on Dyson hair appliances
• Save up to 35% on fire pits from Solo Stove
• Save up to 30% on select coffee and espresso machines from Nespresso, Breville, and De’Longhi
• Save up to 25% on kitchen products from Amazon Basics, and up to 20% on home products from Amazon Basics
• Save on Thanksgiving with Amazon Fresh’s selection of turkey, sides, and desserts—feed six for less than $5 per person, plus extra savings for Prime members. Shop in-store or online, pickup or same-day delivery—all made even easier with our new grocery subscription service.
• And even more…

Beauty deals

• Save up to 50% on serums from TruSkin and eye masks from grace+stella
• Save up to 40% on fragrance favorites from Ralph Lauren, Vera Wang, Nautica, philosophy, and—newly launched on Amazon—Armani Beauty
• Save up to 30% on select skin care products from Clinique, Cetaphil, L’Occitane, and MARIO BADESCU
• And even more…

Fashion deals

• Save up to 50% on denim for the family from Levi’s and apparel from OROLAY
• Save up to 40% on outerwear from Amazon Essentials
• Save up to 30% on New Balance
• Save up to 25% on select styles from Shopbop
• And even more…

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