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Apple’s AirTag still at holiday Doorbuster pricing: 4-pack for $70 (Reg. $99)

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Update: Amazon has now price matched at $69.99 shipped with holiday delivery.

Best Buy’s final blast of holiday Doorbuster deals are now live for everyone and that means you can now score the 4-pack of Apple’s AirTags down at $69.99 shipped to come within $1 of the lowest we have tracked all year long. We are very much expecting Amazon to price match this deal at any moment now – it might even drop to $69 there just to undercut Best Buy.

Regularly $99, this is nearly 30% off the going rate and the lowest price we can find on the 4-pack. This deal also ushers in the lowest per AirTag price around at $17.50 a pop – they are currently $24 each if you buy them individually. 

This is great chance to score a bunch for yourself, or a sweet deal on four of them to split up and gift to friends, family, co-workers, and anyone else on your list this year that also have an iPhone in their pocket. 

If you ask me (and basically anyone else), Apple’s AirTag remains the best item tracker on the market. It links up seamlessly with the Find My app on your iPhone to provide reliable item tracking action for anything it is attached to.

The built-in speaker supports audible chimes so you can use your phone to make the AirTag sing to help track it down when you’re close by, or just ask Siri to lend a hand – the Left Behind notifications are also a nice touch too (you’ll get a message telling you are about to leave the AirTag behind somewhere you might not have meant to).

There’s also a sweet new feature in iOS 18.2 that let’s users share an AirTag location with a trusted third-party source – here are all the airlines that support the new AirTag feature in iOS 18.2.


New Elevation Lab TimeCapsule increases the battery life on AirTag to 10 years


Browse through the rest of the Best Buy holiday Doorbusters right here – they will be live from now through Sunday or until stock remains.

Apple AirTag features:

AirTag. Keep track of your keys, wallet, luggage, backpack, and more, all in the Find My app. Play a sound on the built-in speaker, or say “Hey Siri, find my gym bag.” With select iPhone models, Precision Finding can lead you right to your nearby AirTag.1 If it’s further away, hundreds of millions of Apple devices in the Find My network can help track it down. All anonymously and encrypted for privacy. 

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Avatar for Justin Kahn Justin Kahn

Justin is a senior deal Jedi over at 9to5Toys where he heads up our game/app coverage and more. He also covers all things music for 9to5Mac, including the weekly Logic Pros series exploring music production on Mac and iOS devices