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AirTag just fell back to the Amazon 2025 low at $23, or 4-pack at under $19 each

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Amazon has now brought back its best price of the year on Apple AirTag. The single Apple tracker has now dropped back down to $22.97 with free shipping for Prime members or in orders over $35, down from the $29 list price. It has largely been fetching closer to $25 all year and has now returned to the best price we have tracked on Amazon since the $19 offers for Black Friday. 

The 4-pack is where you can usually get a better overall value if you can put multiple AirTags to use, and this remains the case right now. It is, however, still sitting down at the $74.99 shipped we have been tracking for over a month now at Amazon. Carrying a $99 list price, we have seen this 4-pack down at $70 quite a few times earlier this year, but we are still talking about a price at roughly $18.75 per tag here. 

Either way, there are some solid discounts live on AirTag right now, at well below what you’ll pay from Apple, especially now that the single has just fallen back to the best price of the year. Just be aware we might very well be on the cusp of the next-gen AirTag release. 

According to our reporting over at 9to5Mac, Apple is readying the AirTag 2 and, while it could be releasing anytime, the latest seems to point at something closer to a fall launch now. There’s no official word on pricing just yet, but chances you’re going to be paying at the least the same as the sticker prices we are seeing from Apple on the current versions. Some new features expected to land on AirTag 2 include improved connectivity and range, better security, and improvements to battery management. 

Apple AirTag features:

  • Keep track of and find your items alongside friends and devices in the Find My app
  • Simple one-tap setup instantly connects AirTag with your iPhone or iPad
  • Play a sound on the built-in speaker to help find your things, or just ask Siri for help
  • Precision Finding with Ultra Wideband technology leads you right to your nearby AirTag (on select iPhone models)
  • Find items further away with the help of hundreds of millions of Apple devices in the Find My network
  • Put AirTag into Lost Mode to be automatically notified when it’s detected in the Find My network

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Avatar for Justin Kahn Justin Kahn

Justin is a senior deal Jedi over at 9to5Toys where he heads up our game/app coverage and more. He also covers all things music for 9to5Mac, including the weekly Logic Pros series exploring music production on Mac and iOS devices