Score Roku’s latest Ultra 4K streaming media player at $69 Amazon low in Prime Day savings (Reg. $100), more from $20

33% off/From $20

As part of its Prime Day event, Amazon is offering the Roku Ultra 4K Streaming Media Player at $69 shipped. This model usually goes for $100 when in full, with discounts over the last year having mostly kept the costs above $79. The deal we’re seeing during this event drops things even further to the lowest price we have tracked on Amazon, giving you a streaming upgrade along with $31 in savings.

Coming in “30% faster than any other Roku player,” the latest Ultra model brings you much of the same streaming experience as past models, with some notable upgrades. There’s the processor lending to its faster speeds, Wi-Fi 6-support, and Quick Media Switching too. You’ll get the same 4K HDR playback, joined by both Dolby Vision and Dolby Atmos – plus, the HomeKit and AirPlay 2 compatibility. The remote comes rechargeable, complete with backlit buttons, hands-free voice controls, and even a lost remote finder.

Other Roku Prime Day deals:

• Roku Streaming Stick HD 2025: $20 (Reg. $30)
• Roku Streaming Stick Plus 2025: $30 (Reg. $40)
• Roku Streaming Stick 4K: $35 (Reg. $50)

Be sure to browse through all the Amazon Prime Day deals on the landing page here while the event lasts through July 11.

Roku Ultra 2024 4K Streaming Media Player features:

• Ultra-speedy streaming: Roku Ultra is 30% faster than any other Roku player, delivering a lightning-fast interface and apps that launch in a snap.
• Cinematic streaming: This TV streaming device brings the movie theater to your living room with spectacular 4K, HDR10+, and Dolby Vision picture alongside immersive Dolby Atmos audio.
• The ultimate Roku remote: The rechargeable Roku Voice Remote Pro offers backlit buttons, hands-free voice controls, and a lost remote finder.
• No more fumbling in the dark: See what you’re pressing with backlit buttons.
• Say goodbye to batteries: Keep your remote powered for months on a single charge.
• Just talk to it. It’s that easy: Don’t worry about popcorn fingers—just say “Hey Roku” from across the couch to control your streaming.
• Everything you love about TV, but better: The Roku experience is made for fast, easy access to the entertainment you love with a user-friendly interface.
• Endless entertainment: Stream what you love, including the most popular apps, the best selection of free stuff to watch, and so many new ways to find your next favorite show.
• Bluetooth headphone mode: Pair your favorite headphones directly to your Roku Ultra to crank up the volume without waking the house.
• Connect on your terms: Experience fast, seamless streaming with Wi-Fi 6 in any room in the house or wire up over Ethernet.

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