Flagship Bose Smart Ultra Soundbar with Alexa returns to Prime Day price at $300 off the list

$300 off/$699

Amazon is once again giving folks another shot at the Prime Day deal on the latest Bose Smart Ultra Soundbar. This is a regularly $999 home theater upgrade that has more typically sold for $899 at Amazon and is now on sale for $699 shipped in both the black and white colorways. 

Today’s deal is available at Amazon and straight from Bose where you can land one at $300 off the list price and $200 under the more realistic regular price we had been tracking for a roughly a year now. 

This offer lands on par with this year’s Prime Day discount and the short-lived offer we saw land shortly after that in mid-July. 

You’re looking at the brand’s flagship standalone home theater upgrade, complete with six transducers that include a pair of “custom-engineered upward firing dipole speakers.” That perhaps doesn’t mean much to some folks, but in my experience it is one of the better sounding options in the price range, and especially at $699. 

From there, Bose has integrated Dolby Atmos and its TrueSpace tech is says “separates sounds and places them in different parts of a room for an immersive spatial audio experience,” alongside A.I. Dialogue Mode that “balances voice and surround sound for ultra-crisp vocal clarity, so you never miss what your favorite characters say again.”

The usual optical audio and HDMI eARC connectivity options are in place alongside Bluetooth audio streaming and Alexa voice assistant action as well. 

Bose Ultra Soundbar features:

• YOUR FAVORITE CONTENT NEVER FELT THIS DEEP: Bose Smart Ultra Soundbar with Dolby Atmos and Voice Control is top-of-the-line wireless speaker, surround sound system for TV and so much more
• DOLBY ATMOS SOUNDBAR: TV soundbar features Dolby Atmos and Bose TrueSpace technology which separates sounds and places them in different parts of a room for an immersive spatial audio experience
• ULTRA-CRISP DIALOGUE CLARITY: A.I. Dialogue Mode balances voice and surround sound for ultra-crisp vocal clarity, so you never miss what your favorite characters say again with this surround sound speaker